Social Media
From a small audience to measured progress.
For Botanic Wellness, now GreenMatter Biotech, we connected social strategy to content and monthly reporting. Testing showed where paid video and organic Reels could make a difference.
- 100×
- the reach of the best organic post: 5,593 people from the first boosted video
- +65%
- LinkedIn followers in October alone
- +39%
- Facebook page likes from August to October
The challenge
Learn what works, then build on it.
The wellness brand had a small social audience and worked in a category with strict advertising rules. The task was to find useful content, the right publishing rhythm and the formats worth supporting.
What we did
Strategy. Content. Measurement.
- Tested posting times and audience response, then focused the calendar on engagement rather than volume.
- Created wellness and product content, including the recurring Wellness Wednesday series.
- Ran the brand’s first successful boosted Facebook video, then used Reels to grow organic reach.
- Expanded LinkedIn posting and added direct shopping calls to action, with monthly reports to guide each next step.
The outcome
Small base. Real, measured growth.
The first boosted video reached 5,593 people, about 100 times the best organic post that month (55). From August to October, Facebook page likes grew from 46 to 64 and Instagram followers from 58 to 73. LinkedIn reached 84 followers, adding 33 in October alone.