Web Design
Bringing Trailer Products back into focus.
A manufacturer with a long history needed a website that told its own story. We rebuilt the experience around the company and made its parts easier to find.
- 131
- individual part pages, each easy to find
- 1
- catalog covering 5 product lines and 5 vehicle makes
- Custom
- lightweight build in place of a heavy WordPress theme
The challenge
Make the company as clear as the catalog.
Buyers could shop the Off-Road Fiberglass site, but the company behind the parts was hard to understand. Deep category and tag trees also made finding a part more complicated than it needed to be.
What we did
Company first. Parts within reach.
- Put Trailer Products first, with Home, Products, History and Movies pages alongside 131 individual part pages.
- Built one filterable catalog covering the Trophy, Pro, Class 8, Off-road and Street lines, with Chevy, Ford, Toyota, Dodge and Jeep filters.
- Built a custom, lightweight front end instead of a heavy WordPress theme, and kept ordering by phone and email.
- Added the manufacturing story, company history and movie-car work to show who builds the parts.
The outcome
A clearer identity. An easier catalog.
A clearer company identity, a simpler way to find a specific part and more context for the craft behind it. The new site is ready as a preview and hasn’t launched on the client’s domain yet.